The Development of Public Relations and Integrated Marketing Communications at the General Post Office, 1933-39: a Study in the Emergence of ‘Admass’ in the United Kingdom

Heller, Michael (2013) ‘The Development of Public Relations and Integrated Marketing Communications at the General Post Office, 1933-39: a Study in the Emergence of ‘Admass’ in the United Kingdom’, 16th Biennial Conference on Historical Analysis & Research in Marketing (CHARM). Copenhagen Business School, Copenhagen, Denmark, 20130530-20130602. Copenhagen, Denmark: CHARM Association, pp. 339-340.

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Divisions: Schools > Business and Law, School of
Date Deposited: 08 Jul 2013 08:38
Official URL: http://faculty.quinnipiac.edu/charm/CHARM%20procee...
Item Type: Conference or Event Item (Paper)
Creators: Heller, Michael
Status: Published
Publisher: CHARM Association
Last Modified: 08 Jul 2013 08:38
Depositing User: Stephen Grace
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