Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing

Gbadamosi, Ayantunji and Yusuf, Tajudeen Olalekan (2016) ‘Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing’, The Marketing Review, 16(1), pp. 92-106. (10.1362/146934716X14636478977395).

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Divisions: Schools > Business and Law, School of
DOI: 10.1362/146934716X14636478977395
Date Deposited: 02 Jun 2015 11:23
Copyright Information: © Westburn Publishers Ltd, 2016. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in the The Marketing Review, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in The Marketing Review, 16(1) pp.92-106, doi: 10.1362/146934716X14636478977395 http://dx.doi.org/10.1362/146934716X14636478977395
Official URL: http://dx.doi.org/10.1362/146934716X14636478977395
Item Type: Article
Creators: Gbadamosi, Ayantunji and Yusuf, Tajudeen Olalekan
Status: Published
Publisher: Westburn Publishers Ltd.
Last Modified: 01 Sep 2017 03:00
Depositing User: Carly LIGHTFOOT
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