Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study

Gbadamosi, Ayantunji (2015) ‘Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study’, Journal of Brand Management, 22(9), pp. 737-754.

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Divisions: Schools > Business and Law, School of
Date Deposited: 06 Jan 2016 16:57
Copyright Information: This is a post-peer-review, pre-copyedit version of an article published in Journal of Brand Management. The definitive publisher-authenticated version is available online at: http://dx.doi.org/10.1057/bm.2015.40
Official URL: http://dx.doi.org/10.1057/bm.2015.40
Item Type: Article
Creators: Gbadamosi, Ayantunji
Status: Published
Publisher: Palgrave Macmillan
Last Modified: 01 Dec 2016 06:02
Depositing User: Carly LIGHTFOOT
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