Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities

Furey, Sheila and Springer, Paul and Parsons, Christine (2014) ‘Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities’, Journal of Marketing for Higher Education, 24(1), pp. 99-121. (10.1080/08841241.2014.919980).

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Divisions: Schools > Arts and Digital Industries, School of
DOI: 10.1080/08841241.2014.919980
Date Deposited: 08 Mar 2017 13:37
Official URL: http://dx.doi.org/10.1080/08841241.2014.919980
Item Type: Article
Creators: Furey, Sheila and Springer, Paul and Parsons, Christine
Status: Published
Publisher: Taylor & Francis (Routledge)
Last Modified: 06 Sep 2017 13:45
Depositing User: preeti PATEL
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