Cultivating Trust and Perceptions of Source Credibility in Online Counternarratives Intended to Reduce Support for Terrorism

Article

Braddock, Kurt and Morrison, J. 2018. Cultivating Trust and Perceptions of Source Credibility in Online Counternarratives Intended to Reduce Support for Terrorism. Studies in Conflict and Terrorism. 43 (6), pp. 468-492. https://doi.org/10.1080/1057610X.2018.1452728
AuthorsBraddock, Kurt and Morrison, J.
Abstract

Terrorism researchers have long sought to identify methods for challenging terrorist ideologies. The construction and dissemination of counternarratives has begun to receive substantial attention as a means of doing so. However, the effectiveness of this approach is contingent on message targets’ trust in the counternarrative’s content and source. This article draws from literatures on trust and online source credibility to offer preliminary guidelines for cultivating trust in counternarratives and their sources. By encouraging trust in this manner, practitioners can reduce the likelihood that their counternarratives will be dismissed by their intended audiences—a perpetual challenge to strategic messaging geared towards countering violent extremism.

JournalStudies in Conflict and Terrorism
Journal citation43 (6), pp. 468-492
ISSN1057-610X
Year2018
PublisherTaylor & Francis
Accepted author manuscript
License
Digital Object Identifier (DOI)https://doi.org/10.1080/1057610X.2018.1452728
Web address (URL)https://doi.org/10.1080/1057610X.2018.1452728
Publication dates
Online18 Apr 2018
Publication process dates
Deposited12 Mar 2018
Accepted09 Mar 2018
Copyright information© 2018 Taylor & Francis. This is an Accepted Manuscript of an article published by Taylor & Francis in Studies in Conflict and Terrorism on 18/04/2018, available online: http://www.tandfonline.com/10.1080/1057610X.2018.1452728
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