Matching website and audience personalities: the case of music artist marketing

Springer, Paul (2017) ‘Matching website and audience personalities: the case of music artist marketing’, in Moss, Gloria (ed.) Personality, Design and Marketing: Matching Design to Customer Personal Preferences. Routledge.

Permanent Identifier

Use this permanent URL when citing or linking to this resource in ROAR.

Abstract

More Information

Divisions: Schools > Arts and Digital Industries, School of
Date Deposited: 09 Aug 2017 15:32
Official URL: https://www.routledge.com/Personality-Design-and-M...
Item Type: Book Section
Creators: Springer, Paul
Status: Published
Publisher: Routledge
Last Modified: 22 Aug 2017 09:36
Depositing User: Carly LIGHTFOOT
PEER REVIEWED

Download

Version: Accepted Version

Request a copy

Embargo Date: 20 July 2018

Available to UEL users only

Statistics

View details